$50 Billion Games

With the 2016 Winter Olympics approaching, Russia has spent $50 billion into the Olympics, making it the most expensive Olympics in world history to date. Sochi now has new railways, highways, stadiums, hotels, ice rinks, residential districts, and airport constructed in record time. The question now is what is going to happen after the Olympics?

They're hoping that this would bring more tourists to Sochi especially since they're expecting a Formula One race to happen in the near future, along with the promotion of their farmer's market, local winery, branding tasting, and Scorpions concert.

“When you bring such big events to a country, they leave a legacy that includes infrastructure, optimism, jobs and, sometimes, even new industries like sports marketing,” said Zoran Vucinic, president of Coca-Cola’s Russia, Belarus and Ukraine Unit.